We are continuing our long-term study on how festivals transform the city. Our journey began in 2017 with a comprehensive audience survey, followed by a data collection phase in 2023 using the same metrics. This year, we are diving deeper, conducting in-depth interviews where the visitors to Re:tradition \u2013 The Jagiellonian Fair share the personal stories and experiences behind their festival attendance.<\/strong><\/p>\n<\/div> Beyond the Numbers The specific “Re:tradition effect” will be revealed in a research report scheduled for release at the end of this year.<\/p>\n A Changing World Sustainable Culture PROJECT NAME: The Impact of Traditional Arts and Culture Festivals on Urban and Community Development<\/p>\n Financed by the European Union \u2013 NextGenerationEU \u2013 National Recovery Plan (KPO) for Culture.<\/p>\n<\/div>
\nWe examine the festival\u2019s “impact” through a multifaceted lens\u2014from the local economy and community bonds to strictly cultural effects, such as aesthetic and cognitive experiences. These last two are vital to our mission: we believe art and culture trigger unique effects that cannot be achieved by any other means (unlike tourism growth or social integration, which are often the primary focus of city marketing).<\/p>\n
\nThe report will also provide crucial insights into how the festival audience has shifted in the wake of the COVID-19 pandemic and the war in Ukraine. This study will be one of the first in Poland to provide both “hard economic indicators” and a profound understanding of how the festival experience shapes our attitudes toward other people (the social dimension) and the world at large (the cultural-cognitive dimension).<\/p>\n
\nOur goal is to provide tools for the effective and sustainable planning of cultural activities. We want to highlight the core essence of culture: its ability to spark the imagination and make the “impossible” feel attainable.<\/p>\n